Metaverse. There has been a lot of talk about the “Metaverse” during the last few weeks. It’s not a new term and no, Facebook (a.k.a. “Meta”) wasn’t the first to use it, but Facebook definitely made significant advancements in the arena. I will first try to clear things up for…

CMOs and VPs of Marketing — This article is for you! Let’s talk about the elephant in the room 🐘 Some of us know this elephant like the back of our hand… I’m talking about the #conflict between #sales and #marketing. Although this is a well-known issue, it has been…

CMO, VP of Marketing — What does your CEO #really care about? 🤷 Many things. But what doesn’t she care about? The amount of leads you’ve created. Why? 🤔 Because generating leads is not the goal. Leads are, at most, a tactical — marketing indication that reflects the level of…

Over the past year I’ve been receiving an increasing influx of connection requests on LinkedIn that include a “personal” message along the lines of: ➡ “My name is X, I see that we are both interested in subject Y, I specialize in the field of Z. Would love to connect…

The recent surge of posts on LinkedIn discussing social, political, and personal topics – some deeply personal – demonstrates the platform’s increasing versatility. The rationale behind this trend is straightforward: Personal content fosters an emotional bond between users and their followers, sparking engagement with their content. This engagement amplifies the…

Or perhaps not…😏 In just 3 months, ChatGPT has become a mainstream AI tool. Artificial intelligence for the masses. The industry’s poster boy. Microsoft, which invested 1 billion dollars in OpenAI, the company behind ChatGPT, GPT-3, DALL-E and other products, recently announced that it is increasing its investment by additional…

If anyone’s still napping in their cozy warm bed, good morning! This is a wake-up call! 😏 It is evident that ChatGPT has been a disruptive force for a wide range of industries, including the high-tech and technology sectors, and there have even been reports in recent publications that Amazon…

How close? Much closer than one can imagine 🤔 New #AI-based applications are created every day. Hourly. The more sophisticated and precise they become, the more we depend on them. They surround us and assimilate naturally into our environment. Transparent but present. Someone needs to know how to operate them…

What is ChatGPT? Lately, it’s been really hard to avoid #ChatGPT. The new #AI technology tickles us on social media, traditional press and TV. AI technologies are nothing new but this time it feels different. …